Growth Marketer

New York, United States

Description

About us

Smog kills 7 million people every year, yet no one knows what they breathe. Plume Labs is a technology company helping active urban consumers avoid air pollution to improve their health and wellness.

Our mobile app, the Plume Air Report, provides real-time and forecast air quality levels around the world to help you beat the smog (73% of users report changing their daily routine). Our personal air quality tracker Flow senses pollutants around you to help you avoid them at home and on the go – and crowdsource highly valuable hyperlocal maps in the process. Flow was a CES Innovation Award Honoree last year, and got featured in TechCrunch, FastCompany, Bloomberg.org, etc. Our global atmospheric pollution API gives businesses and academic teams an access to our unique AI-powered air quality forecasts data platform.

Plume Labs is an MIT/Stanford start-up with a team of 25 in NYC and Paris, France, and raised $4.5M in seed funding to date.


Your missions

- Design, launch and optimize ad campaigns across our key platforms (Facebook / Instagram, Google, Twitter)

- Proactively structure and kickstart growth experiments, covering the full spectrum of traction channels (paid / organic, viral marketing, engineering-as-marketing, etc.)

- Collaborate with our content and design team to deliver assets that will feed our acquisition engine


- Own data collection and perform analyses (cohorts, user surveys, etc.) to inform product roadmap

- Work with our mobile dev team to support new feature prioritization and development

- Design and execute user acquisition, ASO, retention and monetization campaigns


- Own sales growth on Plume Labs online stores and partner e-retailers

- Test new landing page structures, copy, creative etc. to increase conversion and control acquisition costs

- Identify and deploy new e-commerce optimization and techniques to grow sales

Requirements

Your profile

Benefits

Why Plume Labs?

- Plume Labs is the leading air quality brand globally. We've been covered by reference media (TechCrunch, Wired, etc.) and featured on the app store on multiple occasions

- We strive to remain optimistic on a gloomy topic

- We aim to simplify a highly scientific matter


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